Classic me, I didn't have a lot of the supplies I would need to follow Tim's example closely, but I made it work. The theme and wording is a little odd because I actually needed this tag to fit with a theme for a gift I gave someone so I had to be even more creative than usual.
Some highlights to this technique are cutting out a stamp with an exacto knife since I didn't have a small die that would work here. Behind that is a tag with thinlets from the butterfly/French stuff collection that revealed a nice pattern. Instead of the distress crayons, I just used a few layers of distress paint and water to get a similar effect. Here is Tim's tag for the full effect: